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Franklin Electronic Publishers to Launch EFL Spelling Competition in China

Franklin's SpellEvent for China To Be Sponsored on the Web by 100e

BURLINGTON, N.J. and BEIJING, Sept. 22 /PRNewswire-FirstCall/ -- Franklin Electronic Publishers, Inc. (Amex: FEP), a world leader in handheld electronic spelling and dictionary products, and Beijing 100e Science and Technology Ltd, the largest online English learning platform in China, today jointly announced that the preliminary rounds of Franklin's SpellEvent, the first and only worldwide English spelling competition for young English as a Foreign Language (EFL) students, will be held in China in 2009, with an internet round to be sponsored by Beijing 100e.

100e.com Inc., the largest online English learning platform in China, has been selected by Franklin as the only online sponsor of the preliminary rounds in China. Franklin SpellEvent is for students fifteen years old and under who are learning English in selected countries outside of the United States. Next spring preliminary rounds in up to eight initial participating countries, including China, will be conducted to determine the participants for the final round of the tournament scheduled to be held in August 2009 in New York City. "Franklin is one of the most respected English learning organizations in the world and I'm excited to be chosen as the only online sponsor for this big event in China. With over 3 million registered users aged primarily from 7 to 15 years old, 100e.com has high authority in primary and middle school online English teaching and learning. I hope that 100e.com will enable more youngsters to take part in the competition to help improve their English spelling, pronunciation and understanding of the words. I believe Franklin's online competition in China will be one of the largest English spelling contests on the net," said John Mingjun Wang, Chairman and CEO of 100e.com Inc.

"China has the most EFL students in the world and remains a key participating country for Franklin's first SpellEvent. 100e.com's innovative approach in teaching English through digital media matches perfectly with Franklin's goal of promoting the competition by reaching a wide spectrum of EFL students in China. We are excited about conducting the spelling competition in China and look forward to building a strong partnership with 100e.com," said Barry J. Lipsky, President and CEO.

About Franklin

Franklin Electronic Publishers Incorporated (Amex: FEP) is a world leader in electronic handheld information, having sold approximately 40,000,000 electronic books since 1986. Current titles available directly or through partners number more than 52,000 in sixteen languages under license from world class publishers, such as Merriam-Webster and HarperCollins, focused in five genres: Learning, Language Learning, Travel, Spiritual, and Leisure. The Company also licenses its underlying technology to an array of partners including Adobe, Sun Microsystems and Ademco (a division of Honeywell). Franklin distributes ROLODEX(R) Electronics branded organizers worldwide and SEIKO branded reference products in North and South America, Australia and the European Community. Franklin's products are available at 49,000 retail outlets worldwide, through catalogs, and online at www.franklin.com.

ROLODEX(R) is a registered trademark of Berol Corporation, a subsidiary of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO Corporation.

About 100e.com

100e.com is the leading online English training platform in China. 100e.com Inc. was founded in 2005 by Mr. John Wang, the current Chairman of the Board and CEO. 100e.com team has developed an online learning and communication platform in providing various English language learning tools and services that target K-12 graders as well as primary and middle school teachers. Today, with over 3 million registered young users, 100e.com is the first company in China that is able to leverage multimedia technology in providing comprehensive, effective and interactive language learning and training contents, synchronous classes, communication services online at affordable price without the concern for piracy in China. For more information about 100e.com Inc., please visit 100e.com or call +86-10-68457998 for details.

Except for the historical information contained herein, the matters discussed throughout this release, including, but not limited to, those that are stated as Franklin's belief or expectation or preceded by the words "should" or "would" are forward-looking statements that involve risks to and uncertainties in Franklin as well as those that may be detailed from time to time in Franklin's reports filed with the Securities and Exchange Commission.

SOURCE Franklin Electronic Publishers Incorporated

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