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MarketingProfs Releases a Step-by-Step Guide to Help Organizations Build a Successful Social Media Program

17 Steps to Establishing a Successful Social Media Strategy, Policy and Team

LOS ANGELES, CA -- (Marketwire) -- 11/17/09 -- MarketingProfs, a trusted online resource for more than 350,000 professional marketers, announces their newest publication: "A Step-by-Step Guide to Building A Successful Social Media Program: What you need to know about establishing your strategy, policy and team."

Social media offers marketers and organizations tools that provide a different way to connect and engage with customers, sales prospects, channel partners, media, partners, coworkers and new recruits. It also presents a new way for organizations to manage their brand reputation, influence public perception, monitor competition, establish thought leadership and expand on traditional marketing campaigns.

"The buzz around social media's benefits and successes and failures is driving marketers and their organizations to investigate social media and to determine if it should be integrated into their business plans," said Ann Handley, chief content officer, MarketingProfs. "Social media is a long-term commitment for most organizations. Our guide offers practical steps backed up with mini case studies and tips to provide continued success."

The guide includes 17 steps covering:

-- Securing internal buy-in

-- Developing the company's social media strategy

-- Appointing your social media team

-- Drafting social media policy

-- Preparing the organization

-- Managing your company's social media program

-- Managing public relations and crisis situations

To purchase the Step-by-Step Guide, please visit: The guide is $99.00 for non-members, $69 for basic members (limited time offer) and free for premium members.

About MarketingProfs

MarketingProfs is a rich and trusted resource that offers actionable know-how regarding marketing applications of Facebook, Twitter, and other social media tools along with coverage of more traditional marketing topics, such as lead generation and email marketing. The MarketingProfs team is committed to helping you market your products and services smarter. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up our more than 350,000 members. Our library of more than 3,000 articles, online seminars, conferences, discussion forum, and special reports deliver the tools, templates, and tactics you need to quickly turn even the toughest marketing challenge into your own marketing success story.

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Anne Yastremski
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