What are the differences between SEO actions taken for Business-to-Consumer
(B2C) campaigns, vs. Business-to-Business (B2B)?
KME Internet Marketing has delivered many B2B campaigns over the past years,
typically regarding very technically-complex or domain-specific subject
matter - we've found the following information and strategies tend to ring
true for most...
For B2B SEO vs B2C , the roles and intentions of searchers are much more
diverse, the engagement channels are more complex, and the visits will occur
over a longer period of time representing not only diverse “solution”
needs, but reflecting diverse problems and situations.
Therefore, B2B SEO requires a much more complex Keyword, Web Content
Management and Analytics Strategy, in close coordination with the CRM and
Business Demand Management actions.
Keyword strategy for B2C is predominantly about the product fe... (more)
With the proliferation of Internet-based tools and forums to share
information, deliver announcements or warnings and create collaborative
networks, it’s become apparent that “self-policing” strategies for
controlling and managing the risks involved in delivering content through the
corporate firewall can’t mitigate most risks.
Most corporations and government agencies do indeed require, as terms of
employment and various legislation, that care be taken and policies or
procedures followed when engaging in online public discourse or otherwise
moving content from the corporate-cont... (more)
A few times recently I've been asked to very plainly explain Internet
Marketing/Interactive Marketing, why it's so much better than buying magazine
ads, and whether it's really helpful. Here are the basic talking points:
Internet Marketing means promoting and advertising your business through all
the Internet channels your customers might use, like your website, other
websites, email and social media (i.e. Facebook and Twitter).
Most businesses have an Internet website, really nice ones, but that’s not
enough - it should also be highlighted appropriately, for customers to
I recently participated in a very interesting discussion about mechanisms and
issues for leveraging external (i.e. outside the firewall) social networking
tools in the Federal Government; for example, browsing and executing searches
in Facebook, using Flickr for socializing and recieving comments on
photographs, and participating in "open" blog discussions.
While this isn't necessarily a new issue, and many agencies are gradually
enabling "Government 2.0" for both their constituents and
employees/contractors (more quickly in the Intelligence arena), the rapid
growth and pressure ... (more)
Here's a great posting by Sara over at Blackstone Technology Group's SOA and
Integration Practice, regarding a "flexible, scalable SOA infrastructure
testing framework" she and others developed on their Homeland Security
She relates "We’ve implemented a highly-efficient and data-driven framework
to test an enterprise-scale, highly available SOA infrastructure environment.
In the same amount of time that it took to previously build a single test
scenario, we were able to develop the initial framework implementation that
can quickly support multiple sce... (more)