Intelligent Information Sharing

Ted McLaughlan

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Top Stories by Ted McLaughlan

What are the differences between SEO actions taken for Business-to-Consumer (B2C) campaigns, vs. Business-to-Business (B2B)? KME Internet Marketing has delivered many B2B campaigns over the past years, typically regarding very technically-complex or domain-specific subject matter - we've found the following information and strategies tend to ring true for most... For B2B SEO vs B2C , the roles and intentions of searchers are much more diverse, the engagement channels are more complex, and the visits will occur over a longer period of time representing not only diverse “solution” needs, but reflecting diverse problems and situations. Therefore, B2B SEO requires a much more complex Keyword, Web Content Management and Analytics Strategy, in close coordination with the CRM and Business Demand Management actions. Keyword strategy for B2C is predominantly about the product fe... (more)

Automated Social Media Governance and Government 2.0

With the proliferation of Internet-based tools and forums to share information, deliver announcements or warnings and create collaborative networks, it’s become apparent that “self-policing” strategies for controlling and managing the risks involved in delivering content through the corporate firewall can’t mitigate most risks. Most corporations and government agencies do indeed require, as terms of employment and various legislation, that care be taken and policies or procedures followed when engaging in online public discourse or otherwise moving content from the corporate-cont... (more)

What's the Scope of Internet Marketing - the Elevator Speech

A few times recently I've been asked to very plainly explain Internet Marketing/Interactive Marketing, why it's so much better than buying magazine ads, and whether it's really helpful. Here are the basic talking points: Internet Marketing means promoting and advertising your business through all the Internet channels your customers might use, like your website, other websites, email and social media (i.e. Facebook and Twitter). Most businesses have an Internet website, really nice ones, but that’s not enough - it should also be highlighted appropriately, for customers to discover... (more)

Federal Government Social Networking and Enterprise Data

I recently participated in a very interesting discussion about mechanisms and issues for leveraging external (i.e. outside the firewall) social networking tools in the Federal Government; for example, browsing and executing searches in Facebook, using Flickr for socializing and recieving comments on photographs, and participating in "open" blog discussions. While this isn't necessarily a new issue, and many agencies are gradually enabling "Government 2.0" for both their constituents and employees/contractors (more quickly in the Intelligence arena), the rapid growth and pressure ... (more)

SOA Infrastructure Testing Framework - Flexible, Scalable by Blackstone Technology Group

Here's a great posting by Sara over at Blackstone Technology Group's SOA and Integration Practice, regarding a "flexible, scalable SOA infrastructure testing framework" she and others developed on their Homeland Security Information-Sharing program. She relates "We’ve implemented a highly-efficient and data-driven framework to test an enterprise-scale, highly available SOA infrastructure environment. In the same amount of time that it took to previously build a single test scenario, we were able to develop the initial framework implementation that can quickly support multiple sce... (more)