Intelligent Information Sharing

Ted McLaughlan

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Top Stories by Ted McLaughlan

A few times recently I've been asked to very plainly explain Internet Marketing/Interactive Marketing, why it's so much better than buying magazine ads, and whether it's really helpful. Here are the basic talking points: Internet Marketing means promoting and advertising your business through all the Internet channels your customers might use, like your website, other websites, email and social media (i.e. Facebook and Twitter). Most businesses have an Internet website, really nice ones, but that’s not enough - it should also be highlighted appropriately, for customers to discover…a beautiful storefront in a dark alley attracts no customers. One way to highlight your website and business is by placing references or advertisements (i.e. “banner ads”, “articles”, “backlinks”, “coupons”, “infomercials”, etc.) on other websites – but only on websites that will most likely ... (more)

Automated Social Media Governance and Government 2.0

With the proliferation of Internet-based tools and forums to share information, deliver announcements or warnings and create collaborative networks, it’s become apparent that “self-policing” strategies for controlling and managing the risks involved in delivering content through the corporate firewall can’t mitigate most risks. Most corporations and government agencies do indeed require, as terms of employment and various legislation, that care be taken and policies or procedures followed when engaging in online public discourse or otherwise moving content from the corporate-cont... (more)

Homeland Security Information Sharing and Social Media

Experimenting a bit with Pipes, Twitter, RSS feeds to LinkedIn, etc....follow a nicely "curated" Internet Media collection of Homeland Security/DHS information and tweeting at @dhsinfosharing - and find it under news in the similarly-named Homeland Security Information Sharing and Social Media LinkedIn group. ... (more)

Enterprise Architecture Key to Avoiding Cloud Computing

GovIT at Cloud Expo Attendance at today's Armed Forces Communications and Electronics Association (AFCEA) Bethesda Chapter Breakfast Series entitled "Federal Cloud Computing Environments – Modernizing IT Systems" was very heavy, as viewed from the Blackstone Technology Group sponsored table. The panel discussion and DC Federal IT community networking conversation revolved around the push to promote and adopt cloud computing as part of the Obama administration’s effort to modernize the government’s information technology systems, and to help reduce the $75 billion annual budget fo... (more)

Ten Tips for Promoting your Employer with Personal Social Media

New Media on Ulitzer I’ve been asked from time to time by businesses about how to educate employees on using Social Media – from two perspectives. One perspective is simply as part of a broader Internet use policy, to help employees stay safe and protect information assets. Another perspective is to encourage employees to support their business in their daily online activities, should they choose to do so. This is essentially giving employees as “social media enthusiasts” the tools and guidance they should get, to help them positively contribute to the overall online marketing e... (more)